Pūrongorongo
Data & Insight Reports
These reports serve as an extension of the dashboards available on DISH, offering timely and comprehensive quarterly data and insights tailored to a broad range of audiences. While the dashboards provide an at-a-glance overview, these reports delve deeper, offering further insights specific to the Murihiku Southland region. The reports are structured around four quarterly periods throughout the year: January to March, April to June, July to September, and October to December, ensuring consistent and up-to-date information to support local decision-making, planning, and development.
Tourism Reports
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Murihiku Southland Quarterly Tourism Report - October to December 2024
The past quarter has shown encouraging signs of growth and resilience in the region’s tourism sector, with positive trends emerging across key areas.
Visitor spend has increased, driven by strong international markets, and visitor numbers continue to rise despite shifts in domestic travel patterns. Queenstown Airport’s growing passenger numbers highlight the importance of regional connectivity, while evolving accommodation trends reflect changing visitor behaviours.
The events sector has also seen significant growth, with a notable increase in large-scale events and stronger engagement in business events. While commercial accommodation figures have softened in some areas, this aligns with broader shifts in the market, including increased use of alternative options such as Airbnb.
Great South uses multiple datasets from a variety of sources to develop this quarterly report (please see the Glossary). Its’ purpose is to provide insights regarding tourism and events in Murihiku Southland for this 3-month period and should be viewed alongside other reports to gain a greater understanding.
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Economic Reports
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Murihiku Southland Quarterly Economic Report - October to December 2024
Southland’s economy continues to demonstrate strength, with GDP per capita ranking fifth highest in the country—trailing Auckland, Wellington, Taranaki, and Marlborough.
Whilst Southland’s GDP per capita continues to grow faster than New Zealand’s, other regions (notably Taranaki and Marlborough) have grown even faster over the 12-month period to March 2024. Southland’s GDP has increased by 5.2% for the same period, despite a 17% GDP fall in our prior leading industry, Agriculture. Manufacturing (+25%), Construction (+20%), and Transport, postal, and warehousing (+20%) were among the key contributors to this increase. The decline in Agriculture GDP may be attributed to a number of factors including farm inflation, and low farm gate prices. This period also saw a decline in the number of agriculture farms which is thought to be connected with the conversion of land to forestry or smaller farms being consolidated into larger corporate entities.
The region’s population and number of businesses both continue to grow, though at a slower pace than their respective national averages.
Southland produces 12% of New Zealand’s total pastoral exports, underscoring its importance to the national economy.
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Housing Reports
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Under development
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